Treellion was born to answer an urgent call: to help restore the planet’s balance. The goal is clear to restore CERRADO but the mission goes far beyond that. It’s about uniting forces, inspiring action, and building a legacy that transforms our relationship with the land. In a time when the climate crisis threatens ecosystems worldwide, the Brazilian Cerrado emerges as one of the most strategic biomes for global solutions. Protecting it means protecting water, biodiversity, and the very cycles of life.
Pledge by Daterra Coffee
This pledge is permenant
Pledge overview
Our planet is our home. Daterra is a coffee farm in Brazil, and our coffee production is already carbon negative. But we want to do more. We are committed to protecting and restoring Brazil's Biomes.
We want to prove that agribusiness can be a partner of nature and part of the solution to climate change. If we have the privilege of having land to produce, we must give it back to nature and help restore it.
Action Fronts
· Restauration
· Soil functions
· Erosion control
· Watershed protection
· Carbon sequestration
· Nursery and seedling production
· Urban tree planting
· Environmental social projects with our communities
Enabling activities for trees and forest landscapes
Mapping of areas and planning specific techniques considering the natural characteristics of each region, please see below some of those:
· Invasive species control
· Enrichment planting
· Mixed planting
· Direct seeding
· Dense mixed planting
· Planting of Cerrado species
· Planting fruit species to attract fauna
Our ecologically and socially responsible approach
Daterra has already planted over 600,000 native trees in our farmlands throughout our history. The external plantings will not be done FOR the community, but WITH the community and partners, constantly building and structuring actions together, respecting the diversity in nature and humans in each action.
The species that are planted are catalogued and audited yearly by third-party organizations. For all actions taking place in urban areas, as a protocol, public administration is involved, so that all planting actions are taken into consideration by national and local laws and respond to the needs of the local community.
Our results tracking
To keep track of the results of the Tree_llion Project, we are using the following methodologies:
- Meteorological stations that already exist around the farm area will collect information on climate, rainfall, and temperature.
- Workers are trained to point out every time wild animals are seen at the farm in official animal sighting books. Over time, we will be able to measure the occurrence of species.
- Soil is tested frequently at the farm in labs for microbiological biodiversity assessments, fertility, and organic matter assessments.
- CO2 assessments will be updated yearly so that we can follow up on our carbon emissions, sequestrations, and also the size of our carbon stock in already existing and new forests, as well as the CO2 stocks in the soil.
- Management of each preservation and restoration area.
Our partners
Abigail Coffee Co., Consórcio Cerrado das Águas, Kanematsu Corporation, Monogram, Morinaga Milk Industry, Notes Coffee Roasters and Bars, and The Barn Coffee Roasters.
Our implementation progress
Pledge implementation progress reporting is managed in collaboration with IUCN’s Restoration Barometer, and is required annually from the year following pledge publication.
Daterra Coffee pledge implementation progress report 2022 (with partial supporting documentation)
Daterra Coffee pledge implementation progress dashboard 2023 (with supporting documentation)
Photos on the ground
First Tree
