The Forest Future Alliance (FFA) enables the private sector and philanthropic organisations to undertake socially, economically and ecologically responsible action for forest landscapes.
FFA supports credible action in both rural and urban forests, to advance thriving ecosystems and communities globally.
Globally forests generate economic revenues of $450 billion annually, provide essential ecosystem services and support 1.6 billion people. Healthy, abundant and resilient forest landscapes are critical to community, economy and planetary health. Forests provide:



The Global Wildfire Leadership Network (GWLN) is a community housed within the Forest Future Alliance which mobilizes private-sector and philanthropic actors to help shift wildfire management from reactive suppression to prevention, preparedness, and long-term resilience.
We support our community to:
FFA convenes corporates, investors, family businesses, social businesses, philanthropies, and impact-driven innovators interested in or already investing in forest action. These organizations invest in forests to strengthen supply-chain resilience, stay ahead of regulation, demonstrate credible corporate citizenship, safeguard high-integrity forest carbon, and deliver risk-adjusted returns.
Forest Future Alliance
A World Economic Forum Initiative