1 billion verified trees supporting communities across the globe.
Pledge by tentree
This pledge will take place from 2020 to 2030
Pledge overview
tentree was founded with the goal of doing one thing – planting trees. We create the most sustainable apparel we can and use it as a vehicle for restoration projects. To date, we have planted over 110MM trees across the globe in areas such as Canada, USA, Nepal, Madagascar, Senegal, Kenya, Haiti and Indonesia. We have invested millions in tree planting efforts during this time and have also developed the first blockchain enabled, on-the-ground verification platform for global reforestation efforts that we are currently rolling out in Kenya, Nepal, Madagascar, and Indonesia.
We are excited to announce our pledge of 1 billion trees by 2030. To date, these trees have created resilient coastlines in Madagascar, provided food security for farmers and their families in Senegal, ensured water conservation in Peru, and provided jobs in Indonesia, and supported countless communities across the globe. Collectively, these trees have covered over 4,000 hectares of land. In Senegal, where fruit trees are the main focus, it has resulted in hundreds of farmers converting their unproductive peanut farms into productive “Forest Gardens”.
Actions in this pledge
Restoring and growing trees and forest landscapes - 1 billion trees
- Assisted natural regeneration
- Reforestation
- Agroforestry
- Mangrove restoration
- Watershed protection and erosion control
tentree has developed monitoring technology to ensure transparency in global restoration projects. This commitment to sustainability and impact has led to the development of veritree. veritree leverages remote sensing, on-the-ground data and distributed ledger technology to ensure tree planting is done correctly and support verification. The tool captures data on number and species of trees planted, site specific environmental and socio-economic impact, SDG related impact, CO2 sequestered, jobs created, hours worked and size of area restored. Data is provided in real time with updates and customizable features to set goals and targets.
Enabling activities for trees and forest landscapes
- Nursery and seedling development
- Sustainable forest management
- Market development for sustainable forest products
- Education and capacity building
- Community mobilisation
- Data collection, management and technological tools
- Financial innovation
tentree works closely with NGO partners to support a diverse portfolio of restoration activities. This includes agroforestry and food security restoration and training projects across Africa, mangrove restoration to build climate resilience in Madagascar and Indonesia and reforestation projects in the Andes to ensure water security. Due to the nature of the different projects, impacts are assessed according to the specific goals of the projects using veritree.
Our ecologically and socially responsible approach
tentree are committed to monitoring restoration sites in an ecologically and socially responsible manner. To enable this, tentree is utilizing veritree as its monitoring platform. veritree provides a planting management system for ground level data collection.
To ensure adherence to global standards and protocols, tentree is using the veritree platform. veritree provides geospatial data and scientific models to inform project partners of species and site suitability as well as frequently used metrics for environmental and social restoration monitoring.
Our partners
ECOAN / Global Forest Generation (Peru), Plant with Purpose (Haiti, Tanzania), Eden Reforestation Projects (Madagascar, Kenya, Indonesia, Nepal), Trees for the Future (Senegal), Zanzibar, Parks Canada, Replant & One Tree Planted (Canada), Monarch Butterfly Foundation (Mexico), and several others.
Our locations
We are working at locations across Canada, Haiti, Indonesia, Kenya, Madagascar, Mexico, Nepal, Peru, Senegal, Tanzania, and United States of America (USA).
Our implementation progress
Pledge implementation progress reporting is managed in collaboration with IUCN’s Restoration Barometer, and is required annually from the year following pledge publication.
tentree pledge implementation progress report 2022 (with partial supporting documentation)
tentree pledge implementation progress dashboard 2023 (with supporting documentation)
